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in 2016, Pantone 448 C (“Drab Dark Brown”) was selected as the color for plain tobacco and cigarette packaging in Australia, after market research determined that it was the least attractive of all colors. (The Australian Department of Health initially referred to the color as “olive green,” but the name was changed after concerns were expressed by the Australian Olive Association.)
Since 2016, the same color has also been used for plain cigarette packaging in France, the United Kingdom, Israel, Norway, New Zealand, Slovenia, Saudi Arabia and Turkey.
The ugliest color in the world.
* Dorothy Parker
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As we throw shade, we might recall that it was on this date in 2013 that “The Shard” was officially opened. Designed by Renzo Piano, it is the tallest building the the U.K. (and until yesterday, was the tallest building in the E.U.).
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